We could have easily come back and just not said anything about why we left in the first place — it would have probably been easier. Buuuuuuut because we’re just a collective of generally like minded individuals (and not let’s say, a corporate marketing project that everyone absolutely fucking loves) I wanted to at least speak for myself, and what better way to speak for myself than speaking THROUGH stock images? Let’s go!
So late last year, I got really into this dude named Bernie Sanders. I’ve always been pretty involved in local politics and always make sure I stay informed on everything that’s going on around me from a bunch of other sources. One fateful day, I see that one of my favorite rappers Killer Mike put out a video where he was sitting down with Bernie Sanders and in this video he said a lot of shit I loved. We’re still in the primaries, I figure you know what, I’m gonna post an excerpt from this video to the company Instagram and just go encourage people to participate in this system we have. Participating at the local level (especially for shit that is going to affect you on that local level) is super important or possibly super pointless, depending on how shitty the system is. Spoiler alert: the system is shitty but there’s only a couple ways to fix it and that’s not what this is about. So I post this video, I tell everyone that I don’t give a fuck who you vote for, just go vote. The backlash on that post wasn’t too bad, the regular fallout that you would expect: “I CAME HERE FOR FREE CONTENT LET ME CONSUME THIS FREE CONTENT” “THIS ISN’T DRIFTING” “UNFOLLOWED”. You know, stuff like that.
So my guy loses the primary, I’m bummed, but it is what it is. I’m not a fan of any candidate at this point, like at all. I eventually reach a point where I feel like it’s my social duty to get a little bit heavier into supporting one side (you know which side y’all I don’t need to say it) and the reception is HORRIBLE. Honestly though, looking back at everything I understand why the reception was so terrible. The people following me had been following me for years and after getting all this free content from my team they had every right to be upset, I mean this vocal minority were basically me answering to the stockholders. They were right: they shouldn’t be subjected to my political views and it was three too many clicks to just unfollow OMGDrift, they had worn their thumbs out writing a dissertation to me about cognitive dissonance and were too tired to just click unfollow!
I had been doing drift media since 2008, I was honestly just tired of it all. That’s a long time to dump a fuck ton of money into something and not even make 1/100 of it back over the years. OMGDrift was always a passion project for me and I had lost the passion for it years prior, it was hard to stay motivated with OMGDrift when there we so many other media companies out there. You know when I say media companies, I mean fuck faces who steal content off of our Instagram and put it on their Instagram, but that’s another post another time. This stock photo is a representation of me over the years, but especially in the last couple months of 2016.
Election night hits and I tweet something like “If he wins I’m gonna shut down OMGDrift and prepare for the Hunger Games” and I only say he because I don’t want to trigger a bunch of spambots. I take a screenshot of the tweet and post it on the Instagram because I have stopped caring all together. A few hours go by, he wins, and instead of people letting it go there’s a large group of people calling my bluff — you know the people who like the content but don’t really give a shit about the people behind the content. I was being very serious though, I had already pulled the opening sequence from The Hitchhiker’s Guide to the Galaxy, “so long and thanks for all the fish”. So I posted that and went to bed, I was a man of my word.
I lost absolutely zero sleep that night, look how fucking rested that guy looks. It was actually the best night of sleep I had got in years.
However a month goes by and immediately the gears start turning. I wanted to start a general lifestyle brand and I had a lot of different name ideas and I settled on King Nobody. It was a name that had absolutely zero ties to anything, didn’t make any real sense, and was just a name. In the planning process of this new brand, I panicked and thought “maybe I should just bring back OMGDrift under a different name”. We actually shot a promo video for that idea, a name we were quite proud of, that name was ZOMGDrift. It was totally bullshit and not what I wanted to do but it was fun to toy around and act for the video. I put a TON of effort into starting King Nobody but after just a few months of it being live I just stopped caring about it, it wasn’t doing what I wanted it to do but I kept it alive to see where it would go. I gave myself 12 months to figure out exactly where King Nobody was headed.
In the meantime, I legitimately missed OMGDrift. I missed the fans, I missed the interactions I had with people, it was just a good time all around. I had one conversation with a group of people in Atlanta who really made this all possible. I went up to this group of guys yelling at cars to film them, and when they asked who it was for, I told them simply “myself” and they thought that was weird but let me film them. After I was done, I told them I used to run this website called OMGDrift and they flipped the fuck out! Their enthusiasm for something I had no enthusiasm for was invigorating.
That next morning at breakfast I started to message the previously most active members of OMGDrift to see if they would be interested in a comeback, the consensus was there: everyone was interested.
Who knew in the next few months the King Nobody Instagram would be hacked (with no way to get it back) and it would take me two whole months to actually design a website I was kind of happy with? Not this guy. I didn’t know that.
The point of all this? We’re back, we are who we are, and we’re gonna continue to do cool shit. We have no real plans, we’re just here to put content that we like and we hope you guys enjoy.
Eat shit and enjoy.